EZLynx Pricing in 2026: What Agencies Report Paying
EZLynx doesn't publish prices. Reported figures: about $129 a month for the comparative rater and about $350 a month for a one-user agency, rising with users and modules. What drives the cost, what to ask, and published-price alternatives.
TL;DR
- EZLynx does not publish prices. Its site only offers a quote or demo.
- Reported figures: about $129 per month for the comparative rater alone, and about $350 per month for a one-user agency on the management system, according to third-party breakdowns and agents' forum posts.
- What drives cost: number of users, which modules you add (rater, management system, client portal, retention, communications), carrier and state coverage, data conversion and training.
- Published-price alternatives: HawkSoft ($99 per user per month) and NowCerts (from $99 per month) publish prices but have no built-in comparative rater.
EZLynx, owned by Applied Systems, is the most widely used comparative rater for personal lines. It also sells a cloud agency management system. EZLynx doesn’t publish prices, so this page gathers what has been reported publicly and explains what moves the number. Treat every figure below as an estimate and confirm it with a written quote.
Reported EZLynx prices
| Item | Reported price | Source |
|---|---|---|
| Comparative rater (Rating Engine) | About $129 / month | Third-party pricing breakdown |
| Management system, one user | About $350 / month | Agents’ forum reports; a 2026 review citing a $350 starting price |
| Typical module bundle | About $178 to $376 / month | Third-party pricing breakdown |
These are reported figures, not EZLynx list prices. Agents’ reports also vary with users, modules and whether the agency joins a cluster or network with negotiated rates.
What drives your EZLynx price
- Users. The price scales with the number of users.
- Modules. The comparative rater, the management system, the client self-service portal (Client Center), retention tools and communication tools are sold as separate pieces. Most agencies buy several.
- Lines and states. EZLynx’s strength is real-time personal lines quoting across many carriers and states. Commercial submission tools are separate.
- Conversion and training. Moving from another AMS usually involves a one-time conversion and onboarding fee.
- Networks and clusters. Agencies in an aggregator or cluster sometimes get group pricing.
Questions to ask EZLynx
- What is the monthly price for our user count, itemized by module?
- Is the rater priced separately from the management system, and can we buy just one?
- What do data conversion, setup and training cost, and are they one-time?
- How long is the contract, and what does it cost to cancel?
- How much and how often has the price increased for existing customers?
Alternatives with published prices
| AMS | Published price | Comparative rater included? |
|---|---|---|
| HawkSoft | $99 / user / month, no contract | No (integrates with raters) |
| NowCerts | From $99 / month (1 user), $45 per extra user | No |
| AgencyZoom | From $149 / month, up to 7 users | No (sales CRM, not a full AMS) |
| InsuredMine | $106 to $118 / user / month | No (CRM) |
If your agency writes mostly personal lines and quotes many carriers, EZLynx’s rater is the reason to buy it. If you mainly need a management system, HawkSoft’s published pricing is a useful benchmark. See the full comparison of agency management systems and insurance CRM software.
FAQs
How much does EZLynx cost per month?
EZLynx does not publish pricing. Third-party estimates put the comparative rater at about $129 per month, and agents have reported quotes around $350 per month for one user on the management system. Your price depends on users, modules and conversion, so get a written quote.
Does EZLynx have a free trial?
EZLynx offers demos. Some software directories list a free trial, but EZLynx's own site directs buyers to request a demo or quote.
Is EZLynx a full agency management system?
Yes. EZLynx sells the EZLynx Management System alongside its comparative rater, client portal, retention and communication tools. It is cloud-based and owned by Applied Systems.
What is cheaper than EZLynx?
HawkSoft publishes $99 per user per month, NowCerts starts at $99 per month for one user, and AgencyZoom (a sales CRM rather than a full AMS) starts at $149 per month for up to 7 users. None of these include a comparative rater, so agencies that quote personal lines heavily may still need one.