EZLynx vs HawkSoft
EZLynx or HawkSoft: which should you choose?
Choose EZLynx if personal lines comparative rating drives your agency, and HawkSoft if you want a management system with a published price and are happy to quote in a separate rater. EZLynx runs its Rating Engine and Management System on one platform, and EZLynx says the rater quotes 330 carriers across 48 states. It doesn't publish prices: one agent reported being quoted about $350 a month for one user in 2023, and a third-party breakdown puts the rater alone at about $129 a month. HawkSoft 6 lists $99 per concurrent user a month with no long-term contract, plus one-time setup and conversion fees. HawkSoft doesn't sell a rater; it sends client data into the comparative rater you pick, and its partner page lists a one-way integration that bridges policy data from HawkSoft to EZLynx, so an agency can keep HawkSoft as its AMS and still quote in EZLynx. EZLynx offers a free trial; HawkSoft offers a demo.
- Personal lines quoting across many carriers is most of your day
- You want the rater and the management system on one platform, with no data handoff
- You want to try it first: EZLynx's pricing page links to a free trial
- You want to know the price before the demo: $99 per concurrent user a month
- You want no long-term contract (HawkSoft says 30 days' notice)
- You already use, or want to choose, your own comparative rater
How do EZLynx and HawkSoft compare side by side?
| EZLynx | HawkSoft | |
|---|---|---|
| Vendor | EZLynx (Applied Systems) · Lewisville, TX | HawkSoft · Canby, OR |
| Approach | AMS with bundled comparative rating | Agency Management |
| Best for | Independent agencies writing mostly personal lines that want comparative rating and agency management in one system | Small agencies (1-15 staff) who prioritize ease of use and vendor support over feature depth and enterprise integration capabilities |
| Not a fit for | Commercial-heavy agencies that haven't checked its newer commercial quoting against their carriers and classes, or larger operations that need deep accounting and commission management | Agencies with 20+ staff, those needing deep accounting and workflow automation, or operations requiring extensive third-party integrations |
| Pricing | Not published | From $99 (Per concurrent user / month) |
| Free trial | Free trial offered; length not stated (per EZLynx pricing page) | — |
| Security | SOC 2 Type II | Not confirmed |
| Integrations | — | Comparative raters (data sent from HawkSoft), EZLynx (one-way), QuickBooks |
| Last verified | Oct 25, 2026 | Oct 25, 2026 |
What are the strengths and limits of each?
- EZLynx says its Rating Engine quotes 330 carriers across 48 states
- Rater and management system run on one platform, so quotes, clients and policies share one record
- Part of Applied Systems since 2021
- Prices are not published; reported figures vary with users and modules
- Commercial lines quoting is newer than its personal lines rater; check the carriers and classes you write
- Carrier connection reliability varies, and intermittent outages can disrupt quoting during client appointments
- Publishes its price ($99 per concurrent user a month) and has no long-term contract, so cost is clear before a demo
- HawkSoft cites an 18-year average customer retention and offers phone, email, remote and chat support (vendor figures)
- Sends client data into the comparative rater the agency chooses, and can bridge policy data one way to EZLynx
- Agencies that grow beyond 15-20 staff will likely need to migrate to a larger platform, and AMS migrations are painful
- Limited API and integration options mean agencies cannot build the same kind of connected technology stack available with Applied or Vertafore
- No native rating, CRM, or compliance tools; agencies need separate products for those functions
Related comparisons and guides
Common questions
What is the difference between EZLynx and HawkSoft?
Choose EZLynx if personal lines comparative rating drives your agency, and HawkSoft if you want a management system with a published price and are happy to quote in a separate rater. EZLynx runs its Rating Engine and Management System on one platform, and EZLynx says the rater quotes 330 carriers across 48 states. It doesn't publish prices: one agent reported being quoted about $350 a month for one user in 2023, and a third-party breakdown puts the rater alone at about $129 a month. HawkSoft 6 lists $99 per concurrent user a month with no long-term contract, plus one-time setup and conversion fees. HawkSoft doesn't sell a rater; it sends client data into the comparative rater you pick, and its partner page lists a one-way integration that bridges policy data from HawkSoft to EZLynx, so an agency can keep HawkSoft as its AMS and still quote in EZLynx. EZLynx offers a free trial; HawkSoft offers a demo.
How does EZLynx pricing compare to HawkSoft?
EZLynx: Not published. HawkSoft: From $99 (Per concurrent user / month).
Sources
- EZLynx Rating Engine
- EZLynx: How pricing works
- Insurance-Forums: Is EZLynx affordable for a new start-up brokerage? (2023)
- unLocked CRM: EZLynx pricing breakdown (third-party estimate)
- HawkSoft 6 pricing FAQ
- HawkSoft agency management system
- HawkSoft rater integrations
- HawkSoft API and strategic partners
The side-by-side table is built from each vendor's profile; see the EZLynx and HawkSoft profiles for their full source lists.