Agency Management System Pricing in 2026: Published AMS Prices Compared

On this page (8)

1. TL;DR
2. What 1, 3 and 5 users cost per month
3. AMS prices at a glance
4. CRMs that sit on top of an AMS
5. Every published and reported price point
6. What the monthly price leaves out
7. Systems that don’t publish prices
8. FAQs

TL;DR

• HawkSoft: $99 per concurrent user a month, no long-term contract, plus one-time setup and conversion fees.
• NowCerts (now sold as Momentum AMS): $119 a month for 1 user, $199 for 2, $419 for 5, and $54 for each extra seat.
• InsuredMine and AgencyZoom are CRMs that sit on top of an AMS: InsuredMine is $106 to $118 per user a month, AgencyZoom $149 to $349 a month for up to 7 users.
• EZLynx and QQCatalyst don't publish prices. Reported EZLynx figures run from about $129 a month for the rater alone to about $350 a month for one user on the management system.

Published agency management system prices start at $99 a month for one user (HawkSoft). Of the 6 systems below, 2 publish a price list: HawkSoft and NowCerts. EZLynx, QQCatalyst, Applied Epic and Vertafore AMS360 don't, so where agents or analysts have reported a figure we show it, labelled as reported. Prices checked Oct 26, 2026.

Every price on this page comes from the vendor’s own pricing page, except where a row is marked as reported. Reported figures come from agents’ forum posts or third-party breakdowns, and the source is linked next to each one, so treat them as a starting point for your own quote.

What 1, 3 and 5 users cost per month

The table picks the cheapest published plan that covers each team size. For NowCerts that means a bundled plan plus $54 for each user beyond the plan’s allowance. HawkSoft is $99 for each concurrent user. Setup, conversion and add-ons are not included. NowCerts’ higher plans include more file storage and more onboarding and training, so the cheapest plan for your headcount isn’t always the one you’d pick.

HawkSoft’s figure is its published retail rate per user. HawkSoft describes the bill as a base fee for the first user plus a set fee for each additional user, so ask for the exact split for your team size (source).

AMS prices at a glance

CRMs that sit on top of an AMS

InsuredMine and AgencyZoom are sales and retention CRMs. They connect to an AMS for policy and client data, so most agencies pay for one of them on top of a management system such as HawkSoft, NowCerts, EZLynx or AMS360. AgencyZoom says so on its own pricing page: it “acts as an extension to your AMS”. InsuredMine’s lowest rate requires annual billing.

Every published and reported price point

What the monthly price leaves out

• Setup and conversion. HawkSoft charges a one-time setup fee that includes training, priced by user count, and a flat conversion fee per database; neither amount is published (source). InsuredMine adds setup and implementation fees where they apply (source).
• Add-ons. HawkSoft lists E-Signature at $39 per license, Self-Service Certificates at $49 per agency and hourly services at $150 an hour (source). NowCerts bills two-way texting through Twilio or RingCentral at extra cost (source). InsuredMine charges $10 a month for each extra 1,000 texts or 10,000 emails.
• Integrations. AgencyZoom says some AMS integrations may cost extra (source). InsuredMine’s $1 trial leaves out the AMS connection.
• A comparative rater. None of the systems with published prices includes one in the base price. EZLynx bundles its own rater with its management system; HawkSoft sends client data into the rater you choose (source). NowCerts’ parent Momentum sells Momentum Rate separately, from $100 a month for two users, and says it quotes 65+ auto and 35+ home carriers for personal lines (source).

Systems that don’t publish prices

EZLynx says its price depends on your number of users and the products you choose, and that agency network members may get a discount (source). Our EZLynx pricing guide covers the reported figures and the questions to ask. QQCatalyst, Vertafore’s system for smaller agencies, has no public price. The larger systems, Applied Epic and Vertafore AMS360, are also quoted by sales.

If you are choosing between HawkSoft and EZLynx, see EZLynx vs HawkSoft and the full HawkSoft pricing breakdown. For features rather than price, see the best agency management systems and insurance CRM software.

FAQs

How much does an agency management system cost?

Among systems that publish prices, a one-user agency pays from $99 a month on HawkSoft or $119 on NowCerts' Essentials plan (now sold as Momentum AMS). A five-user agency pays from $335 a month on NowCerts (the Essentials plan plus four $54 seats) or about $495 on HawkSoft at $99 per user, before setup fees and add-ons. Enterprise systems such as Applied Epic and AMS360 are priced by quote.

Which agency management systems publish their prices?

HawkSoft and NowCerts (Momentum AMS) publish full AMS pricing. InsuredMine and AgencyZoom publish prices too, but both are CRMs that connect to an AMS rather than replace one. EZLynx, QQCatalyst, Applied Epic and Vertafore AMS360 are quoted by sales.

Is HawkSoft or NowCerts cheaper?

For one user HawkSoft is cheaper: $99 a month against $119 for NowCerts' Essentials plan. From two users NowCerts is cheaper, because each extra NowCerts seat is $54 while HawkSoft charges $99 for each concurrent user. HawkSoft counts concurrent users, so part-time staff who rarely log in at the same time may not need their own seat.

What fees are not included in the monthly AMS price?

Setup, data conversion and training are usually extra. HawkSoft charges one-time setup and per-database conversion fees, InsuredMine adds setup and implementation fees where applicable, and NowCerts bills two-way texting through Twilio or RingCentral. Ask every vendor for these in writing with the quote.

How much does EZLynx cost per month?

EZLynx doesn't publish pricing. One agent reported being quoted about $350 a month for one user in 2023, and a third-party breakdown estimates about $129 a month for the Rating Engine alone. See our EZLynx pricing guide for what drives the number.